Mansuba was approached by established healthcare brand Novahealth, when the company was planning a new product with a unique brand identity of its own. Specialising in certified organic botanicals and herbal extracts, the Novahealth brand is renowned in naturopathic circles. , They put their trusted brand identity in the capable hands of Mansuba.
Working closely with Novahealth’s team, Mansuba created the Botanica brand from scratch, from researching and suggesting the name and handling copyright issues, to building the new brand around Novahealth’s healthcare credentials.
When building the brand, the challenge was to combine Novahealth’s scientific foundation with its naturopathic ethos. While these are two concepts commonly thought to be to be contradictory, Mansuba was eager to embrace this dual identity and bring it to the forefront, highlighting the brand’s uniqueness in the market and creating a sense of trust and reliability about the product.
After much consultation with the team at Novahealth, Mansuba created a product label for Botanica. The design was based on two primary components: a stylised modern font and the symbol of a plant, incorporated into a ‘stamp’ to allow for flexibility in any form of brand extension. The strength of the symbol in its stamp format allows it to be used in a variety of ways, without the accompanying text, while still retaining its significance.
The design for the stamp was created to express the dual identity of the brand itself, with the plant symbol referring to the Caduceus, the symbol of medicine. The soft green colour chosen for the label reinforces its naturopathic status and allows for consistency with the rest of Novahealth’s brand range. Individual icons were designed to indicate contents, accreditations and potency.
Disciplines: Consultancy - Branding - Naming - Design - Packaging