Cobra Beer is not only an award winning product but an award winning brand, synonymous with quality, sophistication and effortless cool. Placed in the trusted hands of Mansuba, the company’s distinctive branding was extended into catalogues, product factsheets, annual reports and newsletters to facilitate sales and build on brand loyalty among its distributors and customers.
As well as design and composition, Mansuba handled project management support, including printing, quality control and distribution for all of these projects.
With the extension of Cobra Beer’s brand portfolio, Mansuba suggested that a comprehensive product guide was required. Working closely with the Sales, Marketing and Operations teams at Cobra, Mansuba created a reference guide that is as simple as it is attractive. The challenge was to incorporate a great deal of specialist technical and nutritional information into an easy to use document that continues to serve as a vital guide for distributors.
In keeping with the sales-led culture of Cobra Beer, Mansuba worked closely with the company’s teams to create an A4 flyer-style fact sheet, detailing its entire product offering.
Created with salespeople in mind, the fact sheet communicates the company’s brewing credentials and heritage as well as the products’ premium status and established style. The alcohol market is hugely competitive and Mansuba ensured that Cobra’s fact sheet instantly stood out from those produced by other brands.
When the time came for the company’s annual report to be released, Cobra Beer approached Mansuba to create a design format that would present complex financial information in a simple, elegant and comprehensible format.
Mansuba worked closely with Cobra Beer’s finance team to channel the company’s achievements, vision and established brand performance into the document.
Cobra Beer’s branding is iconic and, as such, has built up a strong following of well wishers, interested in its progress, development and innovations, from customers and restaurant owners to shareholders and staff.
In order to strengthen brand loyalty and create further interest in the brand, Mansuba worked closely with the marketing team at Cobra to create a regular newsletter for all consumers, keeping them up to date with the company’s news and announcements.
Disciplines: Marketing - Editorial - Copywrite - Newsletter