Headlines is Europe's leading distributor of salon quality afro hair cosmetics. Established in 1987 the company has a well earned reputation for supplying innovative new product ranges, education, professionalism and customer service.
Headlines approached Mansuba with the intention to increase sales. In order to make a sales promotion campaign effective, Mansuba has to identify and set the right sales promotion objectives to effectively guide the design and implementation of the campaign.
Before created a direct mail and e-mail campaign among its actual and potential clients, Mansuba help to improve their CRM database in order develop a sucessfully campaign.
Disciplines: Marketing Strategy - Sales promotions - Design - Direct Mail