When MCG Chartered Management Accountants felt the need for a consistent and distinct brand identity, they came to Mansuba with their brief.
Agreeing that simplicity, transparency and trust were to be the main values that the brand should represent, Mansuba worked closely with MCG’s team to develop a brand identity to incorporate into a triptych brochure for direct mailing purposes.
The brochure itself was based on the brand colour scheme, with an emphasis on typography, and printed on high quality textured paper with lamination, thus highlighting the quality of MCG’s services. Specially designed icons were also created, referring to each of MCG’s offered services, in order to facilitate client understanding.
The brochure was a commercial success, increasing the company’s client portfolio and creating a fluid and confident brand identity that will hold MCG in good stead for a long time to come.
Disciplines: Branding - Direct Mail - Design