Sir Gulam Noon MBE, the culinary entrepreneur, approached Mansuba while planning a joint venture in the Middle East. The Noon logo has a high profile so Mansuba sought to retain original imagery with simple, yet noticeable adjustments for a new market, while ensuring consistency and the retention of the famous brand’s core identity.
Since Sir Gulam’s distinction is contributory to the success of his company, Mansuba chose to include his initial, N, in the new logo, by using the Arabic character for the letter and embedding it into the new emblem for the joint venture.
Disciplines: Branding - Design